branding
/promise.
Your logo, advertising, promotional material and website all create a promise to your potential customers. How you describe not only what you are offering, but how it will benefit your customers.
/experience.
Your customers' interaction with your product or service. Your product not only has to be good, but how you deliver it is crucial. This must match up to the promise that you have made in your advertising.
/memory.
The part that will dictate whether your customers come back to you, and just as importantly, if they encourage other others to use your company. Get the Promise and the Experience right and the Memory will look after itself.
Promise + Experience + Memory
If you understand this simple concept, then you're well on your way to creating a successful brand for your company. Giving your company a personality is a very effective way to visualize and understand your brand. Ask yourself; what kind of personality does your company have? What personality would you like it to have? And most importantly, what personality do your customers see in your company branding? Dynamic? Relaxed? Attractive? Friendly? Pro-active? Creative?
lamontdesign can help you understand and establish your brand through intelligent communicative design. Our background is steeped in corporate branding through all medias, digital and print, and all company sizes; newstarts to international companies.
Logo Design + Brand Guidelines
Create the right image with colour and style. This will be on everything you produce, so it has to be right. It must work on all formats from business cards to signage, vehicle livery to websites. Brand guidelines will ensure your logo is used correctly by whoever reproduces it. /read more [ graphic design ] page
Website Design
... often your potential customers' first contact with your company. This must grab attention, create interest, stand above your completion, and ultimately, encourage action, i.e. contacting you, making a purchase, or booking online. /read more [ web design ] page
Marketing Material
Brochures, Flyers, Business Cards are the bread and butter of your brand. It can be so easy to let these slip; quickly throwing together a "last-minute" flyer and printing on your desktop inkjet is far from uncommon. It doesn't matter how good your product is, if you are handing out badly designed material with typos and smudged ink, you are undoubtedly degrading your brand. /read more [ graphic design ] page
Advertising
Advertising is expensive, wherever you decide to do it, newspapers, magazines, internet or TV. Deciding where to advertise, how often, and what to say is crucial. In my experience, it is never advisable to let the publisher design your advert. Get it done professionally, it will be well worth it. /read more [ graphic design ] page